Privacy Policy

Effective Date: June 13, 2026

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Welcome to Lull Light. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website and join our subscriber list and product waitlist.

1. Information We Collect When you sign up on our website, we collect the personal information you voluntarily provide to us, which is typically limited to:

• Your email address

• Your name (if provided)

We also automatically collect certain non-personal information through our website host, Wix, such as your IP address, browser type, and basic analytics regarding how you interacted with our landing page.

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2. How We Use Your Information & Marketing Opt-In By submitting your email address, you explicitly opt in to receive ongoing marketing communications from Lull Light. We use your data to:

• Maintain and manage our product waitlist.

• Send you ongoing email communications, including company news, product launch updates, bedtime/parenting tips, newsletters, exclusive offers, and marketing promotions.

• Targeted & Platform Marketing: We may use your pseudonymized email address (hashed) to match with third-party advertising platforms including, but not limited to, Google, Meta (Facebook/Instagram), TikTok, and Microsoft. This allows us to serve relevant advertisements to you, or create "lookalike" audiences to find similar potential customers on those platforms.

• Improve our website user experience.​

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3. Data Storage and Third Parties Our website is hosted on the Wix.com platform. Your data may be stored through Wix’s data storage, databases, and general applications on secure servers behind a firewall. We do not sell, rent, or trade your email address to outside third parties for their own independent marketing. We only share data with trusted tools necessary to manage our business communications and our targeted advertising platforms (as noted above) who agree to keep this information confidential.

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4. Your Rights (GDPR / CCPA Compliance) Depending on where you live, you have the right to access, correct, or request the deletion of the personal information we hold about you. You can opt out of any and all email communications at any time by clicking the "Unsubscribe" link at the bottom of any email we send. To opt out of platform-based targeted advertising, you can adjust your ad preferences directly within your Google, Meta, TikTok, or Microsoft account settings.

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5. Contact Us If you have any questions about this Privacy Policy or want your data removed, please contact us at: hello@lulllight.com